Growth Advisory
Brand Perception
Understand and define your business
We partner with new leaders to craft growth strategies that deliver a unique competitive edge and a clear path to success.
Brand Perception at eg.1 Global
Our Brand Perception service ensures professional services firms stand out by defining what makes them truly unique.
We refine broad offerings into focused, high-impact priorities that resonate with clients, deliver measurable ROI and set you apart in competitive markets.
By aligning your internal strengths with external demands – like client expectations and competitive pressures – we craft clear, distinctive brand anchors that drive growth and market recognition. Our tailored approach ensures your brand not only meets today’s needs but is future-proofed to adapt to evolving market dynamics and client priorities.
Our team
Our Brand Perception experts
Qing Mak
Director, Growth Advisory
Qing leads the Growth Advisory service line. Since joining eg.1, she has worked on engagements focused on delivering market insight, competitor analysis, succession planning and senior talent acquisition for professional services firms across the financial services & private sectors. Qing advises our clients on better account management and go-to market strategies. She has also led and delivered multiple searches at partner level for some of the world’s largest professional services firms. Qing holds a BSc in Economics and an MSc in Management and Economics from the London School of Economics & Political Science.
Why I Do What I Do
“Because it changes your perspective about life – people never fail to surprise me; just when you think it can’t get any worse, it does. Just when you think it can’t get any better, it does.”
Thomas Makris
Senior Manager, Growth Advisory
Tom joined eg.1 in 2017, after graduating from LSE in 2016 in international history and following internships in market research and consulting. Since joining, Tom has worked on a number Growth Advisory projects within financial services and tax, in addition to some executive search projects with a number of boutique firms. A passionate Arsenal fan and self-proclaimed food critic, Tom’s interests also extend to travel and music.
Why I Do What I Do
“I enjoy the variety that comes with the projects I’ve worked on, seeking to identify clients’ scope for improvement and delivering meaningful impact.”
