Growth Advisory
Competitor Analysis
Know the competition, know your edge
We benchmark your offering with your closest competitors, pinpointing key opportunities to differentiate your team.
Competitor Analysis at eg.1 Global
Gain an unbeatable edge with eg.1’s Competitor Analysis services.
Our unique methodology delivers deep insights into your competitive landscape, equipping you with the confidence to make informed investment decisions, from growth initiatives to hiring top talent.
Our expert insights dissect the strengths, weaknesses, and market perceptions of both established leaders and rising challengers. By uncovering untapped opportunities and actionable best practices, we help you outpace the competition, elevate your brand, and position your business for success.
Our team
Our Competitor Analysis experts
Qing Mak
Director, Growth Advisory
Qing leads the Growth Advisory service line. Since joining eg.1, she has worked on engagements focused on delivering market insight, competitor analysis, succession planning and senior talent acquisition for professional services firms across the financial services & private sectors. Qing advises our clients on better account management and go-to market strategies. She has also led and delivered multiple searches at partner level for some of the world’s largest professional services firms. Qing holds a BSc in Economics and an MSc in Management and Economics from the London School of Economics & Political Science.
Why I Do What I Do
“Because it changes your perspective about life – people never fail to surprise me; just when you think it can’t get any worse, it does. Just when you think it can’t get any better, it does.”
Gavin Marlor
Senior Manager, Talent Mapping, Growth Advisory
Gavin has over 20 years’ experience in building and leading delivery teams in executive search/research. This has both been in-house with EY where he was also leading partner recruitment for a region and in executive search firms specialising in professional services/consulting working at a senior level and cross-border. His role is to lead the Growth Advisory team, delivering best-in-class research, talent mapping, identification, and diversity & inclusion engagements. With this mix of research driven search experience and end to end operational hiring of senior leaders, he has a strong understanding of the needs and challenges that candidates and clients face.
Why I Do What I Do
“Being able to influence our client’s talent strategy. I believe that giving our clients a complete picture of the market and talent that exists allows them to make more informed decisions when planning their workforce strategy and goals, whether internal or external. This saves the client time and money in the longer term and gives people a chance to move and progress their careers knowing the due diligence has been done to find the right people for the right roles.”
