Growth Advisory
Commercial Strategy
Capitalise on strategic growth initiatives
We create actionable insights, that define your priority growth initiatives, providing clear competitive advantage.
Commercial Strategy at eg.1 Global
Our Commercial Strategy services help you maximise growth by turning strategic priorities into actionable plans.
Once you’ve identified the industries, services and geographies to focus on, we uncover and analyse clear opportunities – whether it’s differentiating from competitors, aligning with client needs, or strengthening partnerships.
By capturing primary intelligence and delivering practical insights, we enable you to make confident, data-driven decisions that drive success in your go-to-market strategies.
Our team
Our Commercial Strategy experts
James Cowen
Director, Growth Advisory
James works with professional service leaders supporting their most pressing international market and capability growth objectives. Working with international clients, he has shaped and delivered actionable client and market intelligence in established and nascent markets. Complimentary to this, he advises clients on securing high impact individual and senior team appointments as well as the rapid capability scaling through M&A. A certified GCologist, James is passionate about the use of data to inform the development and retention of winning teams in the context of client growth objectives.
Prior to eg.1, James was MD at Accenture advising global B2B technology clients on operating model and customer transformation. From Accenture, James joined Spencer Stuart, specialising in leadership advisory and executive search to global professional services clients. James holds a BSc in Economics from the University of Edinburgh.
Why I Do What I Do
“To be part of the strategic growth of the most impactful professional services companies in the world – Galvanising client leadership teams, informing growth strategy and targeting capability investment to differentiate in established and new markets.”
Ming-Shih Hwang
Manager, Growth Advisory
Ming-Shih Hwang is an experienced life sciences project manager with 9+ years of work experience in the pharmaceutical and drug development industry, including a PhD at Imperial College London, followed by postdoctoral fellowships at both Cambridge and Oxford. He has managed multiple concurrent project teams delivering value in deals through the identification and quantification of full value potential for clients. Additionally, he has been an active coach for team members, ensuring learning opportunities are embedded in all workstreams to secure delivery of quality insights and successful management of external and internal stakeholders. His therapeutic areas of focus have been genomics, immunology, oncology, and virology. Outside of work, he is an avid performance violinist and competitive rower.
Why I Do What I Do
“Having been trained as a biomedical research scientist before transitioning into commercial advisory, problem-solving through data gathering and insights is second nature to me. I find joy in tackling key client issues across various projects spanning multiple functional areas and industry sectors. What excites me most is the opportunity to contribute to the development of eg.1’s healthcare and life sciences service capabilities within Growth Advisory.”
